Aiming to satisfy both the needs of pharmacy affiliates and their target audiences, the OnlineRXMaster pharmacy affiliate program provides two choices of pharmaceuticals for promotion: brand name and generic medications. Here we would like to talk about how exactly generic drugs are different and why their marketing potential should never be underestimated.
What are generic drugs?
Generic drugs are medications based on the same active ingredients as brand names, but not protected with patent rights. Once a company purchases a patent for sale of a certain medication, they are entitled to do so exclusively and under their own brand for the entire period of validity of the patent. However, when the patent expires, other companies get the right to sell the same medication under a generic name (for example, the generic name for Viagra is Sildenafil Citrate).
In some cases, manufacturers produce both brand and generic versions of the same medication to allow more price flexibility.
Are they safe?
The question most frequently asked by potential buyers is whether generic medications are of lower quality or have any other disadvantages compared to brand name drugs.
The answer is – no, the Food and Drug Administration makes sure that no generic drug poses a risk for buyers. More specifically, it recognizes generic medications as those that are “identical, or bioequivalent, to a brand name drug in dosage form, safety, strength, route of administration, quality, performance characteristics and intended use.” Therefore, the only difference is the price.
If we consult the OnlineRxMaster product list, we will see that a brand name Viagra pill costs almost two times as much as its generic counterpart (which is quite normal, since it includes the cost of the relevant patent rights). Generally, the price of a generic alternative is usually 40-60% lower. Another common concern of patients (and a pharmacy affiliate) is whether generic medications are recognized by medical specialists. The answer is again – yes. Doctors and medical institutions not only recognize but also use generic medications.
Why promote generic drugs?
Now, you may ask – why promote a cheaper medication if under the RevShare payment scheme you get a percentage of the price?
Firstly, more customers can afford cheaper medications, which results in still higher profits and a wider clientele. Secondly, produced by various companies, generic drugs are less vulnerable to whims and doubtful pricing decisions of their exclusive manufacturers. The most recent of such decisions stirred a wave of hate towards Martin Shkreli – a pharmaceutical company CEO – who purchased the patent rights for Daraprim (a medication prescribed to patients with HIV) and hiked its price by 5,000 percent overnight. Hence, generic drugs are more reliable than their brand-name analogues.
Our online pharmacy affiliate program offers an extremely wide choice of generic medications, approved by the FDA and available in different forms and dosages. Some of them are analogues to top medications and their analogues such as:
• Generic Viagra, analogue Sildenafil Citrate;
• Generic Cialis, analogue Tadalafil Citrate;
• Generic Levitra, analogue Vardenafil.
The demand for generic medications is growing since in many cases they are the only chance for a patient to afford treatment. We do not advise our affiliates to give up on promoting brand names altogether but simply give credit to generic medications, even though the respective affiliate commissions can be lower. Offer your customers both variants – each of them will find a respective target audience.
Join the OnlineRxMaster online pharmacy affiliate program and earn by promoting high-quality generic and brand name medications with free worldwide shipping and a pack of additional benefits.